And they will find it difficult to align different parts of the organization with shared priorities.Īs Corning, a leader in glass and materials science, has found, an innovation strategy must address how innovation will create value for potential customers, how the company will capture a share of that value, and what types of innovation to pursue. They will have trouble designing a coherent innovation system that fits their competitive needs over time and may be tempted to ape someone else’s system. Without such a strategy, companies will have a hard time weighing the trade-offs of various practices-such as crowdsourcing and customer co-creation-and so may end up with a grab bag of approaches. Why is it so hard to build and maintain the capacity to innovate? The reason is not simply a failure to execute but a failure to articulate an innovation strategy that aligns innovation efforts with the overall business strategy.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |